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SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots via @sejournal, @MattGSouthern
Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now. The post LLMs Are Changing Search & Breaking It: What SEOs Must Understand About AI’s Blind Spots appeared first on Search E…
SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google via @sejournal, @MattGSouthern
The Pulse covers the latest from Google and Open AI and the EU investigation into Google's site reputation abuse enforcement The post SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure On Google appeared first on Search Engine Journal.
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
Data: Translated Sites See 327% More Visibility in AI Overviews
Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews. The post Data: Translated Sites See 327% More Visibility in AI Overviews appeared first on Search Engine Journal.
Google Defends Parasite SEO Crackdown As EU Opens Investigation via @sejournal, @MattGSouthern
Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality. The post Google Defends Parasite SEO Crackdown As EU Opens Investigation appeared first on Search…
llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet via @sejournal, @DuaneForrester
The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures. The post llms.txt: The Web’s Next Great Idea, Or Its Next Spam Magnet appeared first on Search Engine Journa…
Is AI Search SEO Leaving Bigger Opportunities Behind? via @sejournal, @martinibuster
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal.
Why Web Hosting Is A Critical Factor To Maximize SEO Results via @sejournal, @MattGSouthern
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To Maximize SEO Results appeared first on Search Engine Journal.
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.
Why Strategic Review Is The Missing Layer In Many SEO Campaigns via @sejournal, @coreydmorris
Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal.
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
The New Optimization Stack: Where SEO Meets AI Retrieval via @sejournal, @DuaneForrester
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.
The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate via @sejournal, @billhunt
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
Multi-Location SEO: How to Scale Without the Chaos
Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content. A single mistake in your business info can mislead custome…
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits via @sejournal, @HelenPollitt1
When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits appeared first on Search Engine Journal.
How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes. The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared …
Google’s Advice On Canonicals: They’re Case Sensitive via @sejournal, @martinibuster
Google's John Mueller said case sensitivity matters and SEOs shouldn't just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery via @sejournal, @alexmoss
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.
Automattic’s Legal Claims About SEO… Is This Real? via @sejournal, @martinibuster
Automattic's counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real? appeared first on Search Engine Journal.
Search Engine Land Awards 2025: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2025.
Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” via @sejournal, @TaylorDanRW
As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” appeared first on Search En…
SEO Is Not A Tactic. It’s Infrastructure For Growth via @sejournal, @billhunt
When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on Search Engine Journal.
A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility via @sejournal, @coreydmorris
Effective content audits prioritize impact, AI visibility, and actionable updates over purely technical metrics. The post A Smarter SEO Content Audit: Aligning For Performance, Purpose & LLM Visibility appeared first on Search Engine Journal.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies via @sejournal, @Kevin_Indig
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI Mode On SEO – Analysis Of 10 Studies appeared first on Search Engine Journ…
Surfer SEO Acquired By Positive Group via @sejournal, @martinibuster
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.
17 Data Reports That Every SEO Should Be Tracking in 2026 via @sejournal, @MattGSouthern
A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions. The post 17 Data Reports That Every SEO Should Be Tracking in 2026 appeared first on Search Engine Journal.
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight via @sejournal, @martinibuster
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search Engine Journal.
CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh
The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.
AI search isn’t the end of SEO – it’s the next era
AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.
Google’s John Mueller Flags SEO Issues In Vibe Coded Website via @sejournal, @MattGSouthern
On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data. The post Google’s John Mueller Flags SEO Issues In Vibe Coded Website appeared first on Search E…
Google Explains Next Generation Of AI Search via @sejournal, @martinibuster
Google's VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.
28 Expert-Level Prompt Examples & Templates For SEO via @sejournal, @donutcaramel13
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy. The post 28 Expert-Level Prompt Examples & Templates For SEO appeared first on Search Engine Journal.
Reddit SEO: 5-Step Guide to Search Engine & AI Visibility
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
AI Survival Strategies For Publishers
With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on Search Engine Journal.
30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now via @sejournal, @theshelleywalsh
Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared fi…
Preparing C-Level For The Agentic Web via @sejournal, @TaylorDanRW
AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal.
How To Build SEO Strategies Around Real Customer Behavior via @sejournal, @AdamHeitzman
Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on Search Engine Journal.
The 5 Hidden Organizational Forces That Undermine Enterprise SEO via @sejournal, @billhunt
SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on Search Engine Journal.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)
With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2) appeared first on Sea…
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Maximize Your AI Visibility Before Your Competitors Do [Webinar] via @sejournal, @lorenbaker
Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximize Your AI Visibility Before Your Competitors Do [Webinar] appeared first on Search Engine Journal.
Vector Index Hygiene: A New Layer Of Technical SEO via @sejournal, @DuaneForrester
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on Search Engine Journal.
How AI Is Redefining Search And What Leaders Must Do Now via @sejournal, @TaylorDanRW
Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search And What Leaders Must Do Now appeared first on Search Eng…
Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
Making SEO Personas Actionable Across Teams via @sejournal, @Kevin_Indig
The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable Across Teams appeared first on Search Engine Journal.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) via @sejournal, @VincentTerrasi
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) appeared first on Search Engine Journal.
Get Found Without Paying for Ads via @sejournal, @sejournal
Thanks for unlocking the SEO Starter Stack; you’ve just made a smart move for your business. We know that marketing often feels like a second job when you’re running a small team or wearing too many hats. This stack was built with you in mind. Whether you’ve …
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.